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Carrie Cousins

How to Design With Pantone’s Color of the Year

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Drumroll, please. It’s the design geek Grammy’s. Pantone recently named its color of the year – 15-0343, more commonly known as Greenery. The natural hue is bright, clean and fresh. Pantone says the zesty yellow-green shade “evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness […]

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Design Techniques to Imply Scarcity

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How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late. Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user […]

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How Does a User See Design?

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There’s often a disconnect between the way a designer looks at a website or brochure or package and the way users see it. As a designer, you can appreciate trends and attention to typography and details in a way that the common user might not. Users only know whether they understand something when they interact […]

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How to Design for Long-Form Content

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Forget what you think about user attention spans. Long-form content can be a valuable part of your design strategy (and doesn’t have to be a boring block of ongoing text). Users love a good story and long-form content is a great way to create an immersive and engaging experience. To keep users interested – and […]

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